Ethical dilemmas Essay Example for Free

Ethical dilemmas Essay Any field of study has its dilemmas and nursing is no exception. The dilemmas in question tend to take a higher dimension and involve the nurse educators as well. Their dilemmas range from ethical or legal to moral. Some of these dilemmas involve trying to meet the needs of the community around you. Trying to address environmental issues is another dilemma. Dealing with challenges form your students is also another dilemma, and many more (Foot, 2002,). A close tool at the whole topic shows that the educator in question may be faced with the dilemma of not having enough content for his students. This may make him feel threatened and frustrated, because he may end up teaching the wrong thing to the students who may end up endangering the lives of the patients, they will be handling, after college (Foot, 2002). If contents is not enough the educator may feel threatened by producing half-baked students. This should be well considered and ensure it does not happen. However it is normally common especially when the educator is still fresh with his work (Foot, 2002). The educator in question may also be faced with the dilemma of early preparations. This normally happens when he does not know how to prepare or when to prepare. In the process students end up not getting enough information form their educator (Scott, 1998). On the side of the communities needs is another problem, especially if the educator does not know them. Since the educator is someone with his or her professional then it is very obvious and possible not to understand the needs of the community better. This normally leads to a lot of misunderstanding and frustrations (Cohen, 2003). The dilemmas in question also tend to be challenges, especially form students. This is true, especially when the students come for advice. The nurse educator will normally not know what to tell his students when he himself has no enough knowledge of their needs. It is a serious issue as some students ignore the departments of guiding and counselling and prefer to seek the advice of their educators. Unless the higher authorities know better how to address this issue there will always be a problem (Cohen, 1998). Other challenges that face the most nurse educators are class preparations, how to keep in touch with the current affairs, cases of students lying or cheating in exams, dealing with death cases, and also wanting to be a role model (Rodin, Collins, 1991). As for class preparations, this is true when the nurse educator tries to prepare enough or adequately for the classes. It is more serious if the educator is involved with students who normally ask very hard questions. This can always make the educator feel inadequate, and that does not know how to prepare for classes better, it normally becomes another problem (Denhardt, 1988). Keeping in touch with the current affairs is important and enjoyable when the nurse educator tries to keep in touch with the current affairs; there is always the problem of maintaining himself in his profession. This is a very big dilemma; unless the higher authorities address it properly then it is still a major problem for the nurse educator (Cohen, 2003). Another problem is that of trying to be a role model to his students. This is also a big dilemma since it involves knowing at first hand how to go about it. The educator should be provided with enough information about it. This is to say they should be taught early enough in colleges or universities (Scott, 1998). The higher authorities must change their attitude from the non- supportive one to a more positive and responsive one. The ethical dilemma faced by the nurse educators are worrying especially this one of catching a student cheating in the examination. This should always be handled very sensitively. Unless the higher authorities understand the educator’s needs then misunderstandings will always come in even in such a case (Denhardt, 1988). The governments should think hard on how to address these dilemmas. They are serious ones, and should not be allowed to happen in any way. Once they are properly handled this will promote and give morale to the educators in question and also improve the stands of living of people (Rodin, Collins, 1991).

The continuing evolution of leadership theory

The continuing evolution of leadership theory The articles and the book chapters chosen identify varying leadership perspectives, dynamics, and leader follower characteristics in the educational contexts. Kellerman in what every leader needs to know about followers suggests that every leader has at least one follower and good followers make informed decisions about their leaders and what they espouse. Based on their judgments about the leaders, they take appropriate actions. This article was chosen due to its insightfulness of leader follower relationships, and how closely these can be linked with the early childhood contexts Hard (2006), in Horizontal violence in early childhood education and care (ECEC) explores the relationship between the leadership in ECEC, and the internal and external factors inhibiting leadership development of early childhood professionals. This article also provides an insight into the lack of leadership, and complexities between the management and leadership within the early childhood field. Rodd (2006) identifies the need for the early childhood profession to become more active in up skilling early childhood professionals with leadership skills. Rodd stresses the importance of leadership development by saying It is necessary to nurture and train leaders within the early childhood profession and to empower the early childhood field from grass roots up. Rodd also suggest that early childhood professionals need to see themselves as leaders and to take the challenges in facilitating high quality early childhood services for children and the families. Leadership in early childhood is an insightful book which provides a field specific knowledge and understanding of what is leadership within the early childhood context. Critical summaries and application The typology of the leader follower relationship proposed by Kellerman allows the leaders to identify, to determine, and to appreciate the differences of their followers. Kellerman (2007) uses leader follower engagement as the defining factor and identifies five types of followers: followers who are completely detached as isolates; bystanders as free riders, participants who are willing to make an impact by some level of participation, activists who are very much engaged in what is happening; and diehards who are very much engaged that they are willing to go down with the ship or throw the captain overboard. Perhaps this is very much true in early childhood contexts where identifying people who would fit into any one of these categories is easy to find. Although Kellermans emphasis on leaders having to know the followers could have positive impact on leadership success, it could be suggested that the followers too need to know their leaders and their expectation in becoming effective group members. Warren Bennis cited in Dubrin,Dalglish,Miller (2006) suggest that a key role of the followers is to collaborate with their leaders to achieve organisational goals through team work: a new kind of alliance between the leaders and the led (pp.472-473) Hard (2006), identifies the lack of understanding of what leadership is within the early childhood field, and states that until recently, leadership had not been widely researched in early childhood education and care. According to Hard(2006), , leadership involves influencing people, situations and role responsibilities and relationships specific to each context within which they operate. Leadership also requires meeting the needs of the people, and managing the resources and power in a profitable manner. Hard also suggests that: management and leadership are interrelated concepts and a clear separation is not necessarily possible or desirable. Management positions often do incorporate some leadership skills however; most often leadership in early childhood involves management duties. Hard suggest perhaps the essence of the term leadership articulates the notion of creating positive change in organisations. Rodd (2006), identifies that the development of leadership skills continues to be a vital and critical challenge for early childhood practitioners in providing culturally and socially responsive early childhood contexts for young children and their families. Rodd unpicks the leadership in early childhood contexts and encapsulates the uniqueness of each early childhood setting and how it makes it difficult to specifically define leadership broadly and exclusively. According to Rodd, developing relationships and teamwork seems to be enhancing affective leaders within the early childhood settings. Trust, sharing collaboration and empowerment are believed to be contributing factors in developing leadership in early childhood settings. Rodd also explores who the leaders are in the early childhood contexts; functions of leaders in the early childhood field and many other factors unique and significant to early childhood contexts. An important point made by Rodd includes the need for early childhood professional to have leadership dispositions as they are required to implement and ensure Regulatory and Quality Assurance expectations within the early childhood contexts. This requires all early childhood educators to possess an understanding of essentials of leadership skills specific to the early childhood field. Another important point Rodd makes is that leadership skills are to be necessary and equally important as the curriculum knowledge pursued by the early childhood practitioners. Reviewing leadership theories and literature provides an understanding that earlier leadership theories lack the significance and the applicability to the early childhood contexts. Early childhood contexts are mainly occupied and managed by women and often the management and leadership involves joint and shared leadership approaches and characteristics uniquely preferred by women. Women often feel the need for intimacy, flexibility, individualised organisational strategies and processes, and the ethos of collaboration and collective success for all within the environment (Rodd, 2006, Dubrin,Dalglish,Miller2006). Early childhood leadership focuses on influencing people rather than using power and authority. These characteristics are seen as more suited, and perhaps unique to the early childhood field (Rodd, 2006) Looking from Kellers (2007) point of view, it is important for leaders to know who they are leading and their aspirations, in becoming better leaders. The relationship between leaders and the people they are leading is not single sided and not all followers are the same. Followers like leaders too, act upon individual self interests, and therefore, should not be treated as one. Although the followers may lack authority like their leaders, they possess power and influence to make change happen. Perhaps it would be beneficial to look at educational leadership from a different perspective. Looking from Senge (1990) and Argris and Schon (1996) and other learning organisation perspectives, educational leadership requires leaders to create an environment where the individuals have the opportunity to engage in meaningful dialogues to reflect, expose and to test and improve mental models in achieving better organisational outcomes for all involved. Leading educational contexts therefore requires leaders to be able to manage and to lead the most valuable asset of the organisation which is its people. Peoples skills and knowledge: the knowledge economy, is the value of the organisation. People are not just the cogwheels of machines anymore, and they are seen as active participants who contribute to the organisational goals and outcomes through participative and distributive leadership. The implication of this knowledge economy seems to be that it requires the managers and the leaders to take the leadership stance where they are to define and provide the purpose and value for the tasks assigned. Managers need to focus on nurturing and in developing skills of the work force and inspire positive outcomes for the individuals, the organisation, and the community within which they operate (Dubrin,Dalglish,Miller 2006). Peter Drucker states: The most valuable assets of a 20th-century company were its production equipment. The most valua ble asset of a 21st-century institution, whether business or non-business, will be its knowledgeable workers and their productivity. (Drucker 1999) [URL]. As mentioned above, the purpose of an early childhood service is to provide quality care and education for young children. Developing leadership for reflective practice and change is a key role for the early childhood professionals. Change is constant and is one of the few uncertainties in everyones life (Ebbeck Waniganayake, 2003). In early childhood contexts, reflective practice allows individuals: to adapt; respond to problems and difficulties; to be flexible; to question traditional or established practices; to question individual practices; and to question ideas or methods in order to develop new understandings, and then to apply them. it is important for the leaders to remember that the actions and styles of a leader, interactions, values and beliefs influence the people they lead and determine how they respond to the leader. Leadership in early childhood also involves transforming the mind sets and responding to change required by both internal and external constraints.(Rodd, 2006). Effective change is the ability to adapt to the changing circumstances. The planning for and implementation of the change is one of the major challenges that face the early childhood leaders (Saracho,1992). The four frameworks: Structural, Symbolic, Human Resources and Political Frames, as described by Bowman and Deal (2008) encourage leaders to look at situations differently and to effectively manage change. Traditional leadership theories have provided with multiple lenses to view varying aspects of management and leadership characteristics people use in different situations and institutions. It has contributed to the understanding of management and leadership perspectives, the roles and the responsibilities of leaders, and to be able to apply theoretical knowledge appropriately in achieving better outcomes in educational contexts. Theoretical understanding enables the leaders to use it wisely as a guiding factor in approaches to management and leadership within the educational contexts.

Product Marketing Element in the Luxury Car Industry

Product Marketing Element in the Luxury Car Industry Preface This essay discusses the role of product (a marketing element) in the luxury car industry. Various frameworks of strategic marketing management are reviewed and applied to the context of the luxury car industry. The essay argues that product decisions should not be done in isolation, as they are rather complex concepts that transcends the physical products itself, so a comprehensive approach is necessary during the strategic marketing process. Many of the business functions, including but not limited to marketing, have received strategic relevance in contemporary business discussions (Olson et al. 2005). This means that marketing is viewed (i.e. strategic marketing) as a strategically important component in business decisions in order to better reach and satisfy customers and to improve organisational performance (e.g. productivity and profit). Therefore, marketing should not be considered as a distinct business function that is only involved in promoting the product and sensing customer needs (Caru, 2008). In reality, strategic marketing closely collaborates with other functions to effectively differentiate from competing firms in a particular market by answering three rudimentary questions, which are where, and how the organisation should compete. This means that if strategic marketing is applied, it is well probable that strategic planning will have a close and an intensive dialogue with the marketing department (Smith et al. 1999). This essay intends to critically analyse the role of the product marketing mix in the luxury car industry. The reason why the product marketing mix was chosen is that this element plays an elevated role for those industries where there is a physical product sold (Trott, 2011). This does not mean that in other more service orientated industries (such as the banking and financial sector) the product mix have a lower role, however, marketing managers may want to focus more on other elements of the marketing mix to deliver an enhanced customer experience. Generally speaking, the key criterion for product is that it must satisfy existing or emerging customer needs in competitive markets, so organisations must place an extra emphasis on communicating why their products are superior to that of their competitors (Grà ¶nroos, 1997). This could be particularly true in the luxury car market industry where the competition between existing brands could be intensive. Short overview of the industry and its trends First and foremost, a key distinctive factor of the luxury car market is that its performance (i.e. sales volume) is less affected by changes in the macro environment (Bordley, 1993). The recent financial crisis severely hit the car manufacturing industry, however, the demand fluctuation in emerging markets was offset by a growing desire for luxury cars in emerging markets, such as China and the Middle East (Rapoza, 2014). The luxury car market is dominated by three brands, which are Mercedes Benz, BMW and Audi, altogether controlling the majority of the sales in this sector (Behrmann, 2016). The industry is expected to grow in the future, however, manufacturers and resellers must ensure that they closely follow developments in their external environment. The aforementioned brands are expected to maintain their market leading position, however, many other brands (such as Vauxhall) are also trying to enter the luxury market, mainly through by changing their product mix (i.e. the use o f premium materials in the interior or including such design features (e.g. large diameter wheels) that used to be the hallmark of luxury car products (Morton, 2013). The relative importance of the product mix in the luxury car industry It is widely understood that organisations must first carry out an internal analysis if they are pursuing strategic marketing and if they want to ensure that their products will be successful in their selected market(s) (in this case the luxury car industry) (Stevens et al. 1993). According to the 5C framework, organisations should analyse their customers need, their resources to produce and distribute a particular product, their industry context, competitors strategy, performance and whether or not forming strategic alliances could be a rational choice (Kaynak, 2005). To give relevant examples to the luxury car industry, the following assumptions regarding the 5C model could be taken: exiting and unsatisfied consumer needs (need for safety, prestige, luxury feeling without compromising the automobiles functionality); company resources: does the organisation have access to luxury suppliers or does it possess the necessary skills and expertise to manufacture luxury goods in house (e.g. high performance engines for Mercedes Benz AMG performance line cars); context: the products must follow changes in the external environment (e.g. growing interest towards electric cars or other miscellanies changes); competitors: identification of competing firms and benchmarking against them to develop a differentiated product; collaborations: is there any opportunities to form strategic alliances with suppliers? Many luxury cars openly associate themselves with other brands (e.g. Brembo). Once an organisation has assessed the above mentioned constraints (and preferably devised strategies to overcome these), the constraints must be linked with the marketing mix. Although this paper solely focuses on the role of product in the marketing mix, it must not be forgotten that strategic marketing may only contribute to organisational success if an integrated approach is adopted (Keller, 2001). The STP process (segmentation, targeting, positioning) is also a critical part of this holistic methodology, so product decisions must also be consistent with the selected market(s)s needs. Therefore, achieving business success is done through the development of a close with between the product, the customer and the marketing (Mohr et al. 2009). As such, a luxury car must have those product attributes which are sought after by the luxury car customer and the external communication strategy (i.e. the marketing communication) should clearly set out a product that is highly valued by poten tial customers (Martin, 1998). The product levels in the luxury car industry Despite the fact that the author of this paper previously argued that products are often perceived to be physical items, the theory of product levels illustrate that successful organisations must address all layers of the of product level diagram (Kotler et al. 2016). These levels are hierarchical, so the suggested holistic approach is also recommended for product management in order to ensure that customers are provided with a consistent product experience, given that each level closely reflects the target markets (luxury car buyers) expectations. The core product (even if it name suggests otherwise) is an intangible element of the product. It essentially entails the realisable benefits from the product use. In general terms, people purchase cars to facilitate their transportation from point A to point B, as other alternative modes of transportation (e.g. bus, taxi, walking à ¢Ã¢â€š ¬Ã‚ ¦ etc.) might not satisfy customer needs. The basic transportation need is overly generic for luxury car manufacturers, so understanding the psychology behind purchasing a good that well exceeds realistic customer needs is of paramount importance (Shukla, 2012). Luxury cars are seldom purchased for their convenience other car makers could perfectly satisfy transportation needs too, so there has to be another rationale behind a high value purchase. Although this paper is too short to enlist the possible psychological factors influencing luxury car purchases, it is realistic to assume that these decisions are overly driven by emotions (Kapferer , 1998). People driving luxury cars intend to communicate their status or they want to leverage on state-of-the art technology and safety features that somewhat counterbalance the irrational choice of luxury cars. Correspondingly, luxury car manufacturers must convince prospective buyers of the presence of these attributes, and seemingly the three market leading brands are succeeding. BMW, Audi and Mercedes Benz are recognised as status brands and their technological advancement and safety features are well above the industrys standards. In essence, this is the first step that customers examine before they actually visit a luxury car saloon to discuss further details of the product with a sales associate. The next product level is more tangible in its nature, as it encompasses the actual product (the actual car model, e.g. BMW X5, S-Klasse or S6) and its visual aspects (such as colour, style, quality, chassis contourà ¢Ã¢â€š ¬Ã‚ ¦ etc.) (Kotler et al. 2016).   Even though it is hard to separate this level from the actual product, it is important to emphasise that the core and the actual product must complement each other, so if a luxury car is designed to offer buyers a status symbol, this should be reflected in the cars physical appearance and certainly in other parts of the marketing mix (e.g. price, place, people) to maintain consistency. Whilst it is tempting to categorise goods into either services are products, there is often a continuum between the two polar ends of the spectrum, so luxury car manufacturers should also focus on the augmented product level (Zimmerman and Blythe, 2013). The augmented product level is mostly composed of service elements, such as after sale warranties, the delivery of the luxury car, maintenance services, financing and a quality customer care to address any customer concerns before, during and after the purchase. The concept of product level shows that the physical product is often just a fraction of the product marketing mix, as successful sellers must address each level in their product management. As it was previously suggested, a concerted approach to marketing is necessary, so luxury car manufacturers must warrant that other components of their marketing strategy (e.g. other elements of the marketing mix) are consistent with their product decisions (Kotler et al. 2016). If these recommendations are adhered to, organisations are able to establish product leadership, which is essential to maintain anticipation and excitement towards the products and to increase the number of new and existing customers (Cooper, 2005). This must be accompanied by a continuous product innovation (instead of just adding variety to products without any value or inspiration) so that luxury cars superiority is maintained. Product Assortment Product Width, Length and Depth A final consideration for product management in the luxury car market is product assortment. Product assortment entails all products that the seller offers for consumers (Thompson, 2000). Product width refers to the number of different product lines a manufacturer carries (e.g. high performance hatchbacks, Sport Utility Vehicles (SUVs), sedans, minibusesà ¢Ã¢â€š ¬Ã‚ ¦ etc.); product length measures the number of product variants within one category (e.g. optional car features, such as GPS or blind spot monitorà ¢Ã¢â€š ¬Ã‚ ¦ etc.), while product depth shows the total number of variants available at a particular manufacturer. Serving all segments is seldom possible, so organisations must carefully analyse potential customer segments to target, while also maintaining the financial interest of shareholders (Crane and Northeastern, 2012). The luxury car industry (or a matter of fact, the luxury good sector in general) could be considered to be in a highly specific market, opportunities in increasing product width is not always possible. For example, as introduced during lectures, Dyson manufactures vacuum cleaners, air treatment equipment and hand dryers, which are seemingly completely different products, nevertheless exiting resources could satisfy production needs for all products and there are definitely cross selling opportunities (i.e. commercial vacuum cleaner buyers might also be interested in air treatment equipment). In case of the luxury car industry, such synergies could be more difficult to attain, since the deployment of capacities for different product lines could be difficult, although Mercede s has successfully diversified into the heavy truck industry seemingly without compromising its luxury perception in its consumer market. Product length assortment consideration is more common in the luxury car industry, as within the passenger car product category, a high number of variants has been developed (Kotler et al. 2016). As previously mentioned, luxury cars come in a variety of forms, satisfying varying customer needs. While this product decision satisfies customer needs, it is also a kind of product diversification that helps luxury car manufacturers to shelter themselves from economic cycles conceivably during the economic recession, large luxury cars were sold in lower volume, yet a cheaper model variant remained affordable to the target without compromising on quality. To conclude, the essay demonstrated the role of the product marketing element in the luxury car industry. It was gradually explored why careful product considerations are necessary in order to ensure a consistency in an organisations marketing strategy and marketing process. It was also highlighted that thinking of products as physical items is not advisable to fully understand what a product is instead, as the theory of product levels has shown, products must provide a holistic consumer experience in the luxury car industry. References Behrmann, E. (2016) Mercedes on pace to win 2016 global sales crown from BMW. Available at: http://www.autonews.com/article/20160811/RETAIL01/160819974/mercedes-on-pace-to-win-2016-global-sales-crown-from-bmw (Accessed: 15 January 2017). Bordley, R. F. (1993) Estimating automotive Elasticities from segment Elasticities and First choice/Second choice data, The Review of Economics and Statistics. 75(3), p455. Carà ¹, A. (2008) Strategic market creation: A new perspective on marketing and innovation management. Chichester, United Kingdom: John Wiley Sons. Cooper, R. G. (2004) Product leadership: Pathways to profitable innovation. New York, NY: Basic Books. Crane, F. G. and Northeastern (2012) Marketing for entrepreneurs: Concepts and applications for new ventures. London: SAGE Publications. Grà ¶nroos, C. (1997) Valueà ¢Ã¢â€š ¬Ã‚ driven relational marketing: From products to resources and competencies, Journal of Marketing Management. 13(5), pp.407-419. Kapferer, J.-N. (1998) Why are we seduced by luxury brands?, Journal of Brand Management. 6(1), pp.44-49. Kaynak, E. (2005) Marketing issues in western Europe: Changes and developments. New York, NY, United States: International Business. Keller, K. (2001) Mastering the marketing communications mix: Micro and Macro perspectives on integrated marketing communication programs, Journal of Marketing Management. 17(7-8), pp.819-847. Kotler, P., Keller, K. L. and Brady, M. (2016) Marketing management. Harlow, United Kingdom: Pearson Education. Martin, C. L. (1998) Relationship marketing: A highà ¢Ã¢â€š ¬Ã‚ involvement product attribute approach, Journal of Product Brand Management. 7(1), pp.6-26. Mohr, J. J., Sengupta, S. and Slater, S. (2009) Marketing of high-technology products and innovations. Boston, MA, United States: Prentice Hall. Morton, R. (2013) Insignia: Vauxhalls luxury company car. Available at: https://www.businesscarmanager.co.uk/insignia-vauxhalls-hidden-luxury-company-car/ (Accessed: 15 January 2017). Olson, E. M., Slater, S. F. and Hult, G. T. M. (2005) The performance implications of fit among business strategy, marketing organization structure, and strategic behavior, Journal of Marketing. 69(3), pp.49-65. Rapoza, K. (2014) Emerging markets to drive automotive comeback. Forbes. Available at: http://www.forbes.com/sites/kenrapoza/2014/09/01/emerging-markets-to-drive-automotive-comeback/ (Accessed: 15 January 2017). Shukla, P. (2012) The influence of value perceptions on luxury purchase intentions in developed and emerging markets, International Marketing Review. 29(6), pp.574-596. Smith, P. R., Berry, C., Pulford, A. and Baxter, M. (1999) Strategic marketing communications: New ways to build and integrate communications. London: Kogan Page. Stevens, R. E., Sherwood, P. K., Dunn, P. and Winston, W. (1993) Market analysis: Assessing your business opportunities. New York: Haworth Press. Thompson (2000) Strategic Management. New York, NY, United States: McGraw-Hill Education. Trott, P. (2011) Innovation management and new product development (5th edition). Harlow, England: Financial Times/Prentice Hall. Zimmerman, A. and Blythe, J. (2013) Business to business marketing management: A global perspective. London: Taylor Francis.

The Effect of Temperature on the Rate of Reaction :: GCSE Chemistry Coursework Investigation

The Effect of Temperature on the Rate of Reaction Plan We must produce a piece of coursework investigating the rates of reaction, and the effect different changes have on them. The rate of reaction is the rate of loss of a reactant or the rate of formation of a product during a chemical reaction. There are five factors which affect the rate of a reaction, according to the collision theory of reacting particles: temperature, concentration (of solution), pressure (in gases), surface are (of solid reactants), and catalysts. I will investigate the effect temperature has on a reaction. Aim To investigate how a change in temperature effects the rate of a chemical reaction. The reaction that will be used is: Sodium Thiosulphate + Hydrochloric Acid --> Na2S2O3(aq)+ 2HCl(aq) Sodium Chloride + Water + Sulphur Dioxide + 2NaCl (aq)+ H2O(l)+ SO2 (g)+ Sulphur-S (s) Prediction I predict that as the temperature is increased the rate of reaction will increase. This means that the graph drawn up in my analysis will have positive correlation, and will probably be curved as the increase in rate of reaction will not be exactly the same as the temperature is increased. This can be justified by relating to the collision theory. When the temperature is increased the particles will have more energy and thus move faster. Therefore they will collide more often and with more energy. Particles with more energy are more likely to overcome the activation energy barrier to reaction and thus react successfully. If solutions of reacting particles are made more concentrated there are more particles per unit volume. Collisions between reacting particles are therefore more likely to occur. All this can be understood better with full understanding of the collision theory itself: For a reaction to occur particles have to collide with each other. Only a small percent result in a reaction. This is due to the energy barrier to overcome. Only particles with enough energy to overcome the barrier will react after colliding. The minimum energy that a particle must have to overcome the barrier is called the activation energy. The size of this activation energy is different for different reactions. If the frequency of collisions is increased the rate of reaction will increase. However the percent of successful collisions remains the same. An increase in the frequency of collisions can be achieved by increasing the temperature, concentration, pressure, and surface area. Also I predict that if the temperature is doubled, then the time taken for would be more than half because not only would the particles be moving faster to create more collisions, but they would also have more energy so there would be more successful collisions

Using Ethos, Pathos and Logos in Advertisements Essay -- Advertising M

Using Ethos, Pathos and Logos in Advertisements An advertisement is a form of public writing in which the author uses writing strategies as a way to catch the attention of a reader and to persuade that reader to purchase what he or she is promoting. In order to create an effective advertisement, the author relies on the product’s credibility, uses reasons to convince the reader to buy what he/she is promoting, and attempts to appeal to the reader based on emotion. A way in which this can be achieved is through using three components of writing known as ethos, pathos and logos. As an example to illustrate how these strategies can be used as an effective method of persuasion, I have chosen to analyze an advertisement produced by a travel agency. In the ad, the author’s attempt is to use logos and pathos as his primary means of persuasion but touches on all three components of writing as a method of luring the reader into choosing Texas as the primary choice for a vacation destination. The author’s intent is to rely on this location to represent the travel agency as a source for planning the vacation. Using ethos is a way of appealing to the reader based on the credibility of the source in which the author is trying to promote. Credibility can be accomplished by using tactics to support reliability. First, the author attempts to establish credibility by relying on tradition and value. He accomplishes this in the advertisement by placing major emphasis on a man wearing a belt buckle. He states, "You look more closely. And see a grapefruit-sized rodeo championship belt buckle, dazzling in the sunlight. And you know at that moment, you must be in Texas" (McCALL p. 87). One may argue that the ad establishes the locatio... ...pathos is used as the most persuasive form to support the text of the advertisement. In analyzing the advertisement, it is clear that the author ties all these forms of writing together. In doing so, he hopes to gain the biggest audience by appealing to many different life styles. The author uses persuasion as a tactic, which is used to lure potential vacation hunters in to choosing his place of choice. He presents all forms of writing strategies (ethos, pathos, and logos) in the advertisement with the most concentration on logos and pathos. The author feels that the best way to persuade the audience of choice is to state the facts in the text, and then support those facts by appealing to the emotions, which is accomplished in the picture. In some cases, the author only selects one category of writing, which all depends on what he or she is trying to promote. Using Ethos, Pathos and Logos in Advertisements Essay -- Advertising M Using Ethos, Pathos and Logos in Advertisements An advertisement is a form of public writing in which the author uses writing strategies as a way to catch the attention of a reader and to persuade that reader to purchase what he or she is promoting. In order to create an effective advertisement, the author relies on the product’s credibility, uses reasons to convince the reader to buy what he/she is promoting, and attempts to appeal to the reader based on emotion. A way in which this can be achieved is through using three components of writing known as ethos, pathos and logos. As an example to illustrate how these strategies can be used as an effective method of persuasion, I have chosen to analyze an advertisement produced by a travel agency. In the ad, the author’s attempt is to use logos and pathos as his primary means of persuasion but touches on all three components of writing as a method of luring the reader into choosing Texas as the primary choice for a vacation destination. The author’s intent is to rely on this location to represent the travel agency as a source for planning the vacation. Using ethos is a way of appealing to the reader based on the credibility of the source in which the author is trying to promote. Credibility can be accomplished by using tactics to support reliability. First, the author attempts to establish credibility by relying on tradition and value. He accomplishes this in the advertisement by placing major emphasis on a man wearing a belt buckle. He states, "You look more closely. And see a grapefruit-sized rodeo championship belt buckle, dazzling in the sunlight. And you know at that moment, you must be in Texas" (McCALL p. 87). One may argue that the ad establishes the locatio... ...pathos is used as the most persuasive form to support the text of the advertisement. In analyzing the advertisement, it is clear that the author ties all these forms of writing together. In doing so, he hopes to gain the biggest audience by appealing to many different life styles. The author uses persuasion as a tactic, which is used to lure potential vacation hunters in to choosing his place of choice. He presents all forms of writing strategies (ethos, pathos, and logos) in the advertisement with the most concentration on logos and pathos. The author feels that the best way to persuade the audience of choice is to state the facts in the text, and then support those facts by appealing to the emotions, which is accomplished in the picture. In some cases, the author only selects one category of writing, which all depends on what he or she is trying to promote.

Arundel Partner

The questions in this sample exam are mostly quantitative, but you should also expect some qualitative ones, such as true/false questions, on the exam. I did not include any here, as each true/false will require a different reasoning than others. Question 1: Consider a project with the following risk-free cash flows: t = 0t = 1t = 2 -40 20 25 Suppose that one year zero-coupon bonds yield 6% and two year zero-coupon bonds yield 8%. 1a) Find the NPV of the project. 20/(1+6%)+25/(1+8%)^2-40=0. 3014 1b) Describe the tracking portfolio for this project. FV=25 and 20 c) Describe how you could finance the project to make arbitrage profits at t = 0 (i. e. , a sure cash inflow at t = 0 without any future obligation). Please be explicit about what assets you would invest in, how much each would cost at t=0, and what each would pay at t=1 or t=2. (Hint: You will have to consider investing in the project and a portfolio at the same time). Short sell bond by 40. 3014, 18. 8679 and 21. 4335 1d) Su ppose now that instead of the zero coupon bonds described above, there are two risk-free bonds in the market (Bond A and Bond B) that can be described as follows: )  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Bond A pays a $10 coupon at t=1 and matures at t=2 when the bondholders will receive $110. Today (i. e. , at t=0) the market price of the bond is Ba = $104. 743. b)  Ã‚  Ã‚  Ã‚  Ã‚  Bond B pays a $20 coupon at t=1 and also matures at t=2 when the bondholders will receive $95. Its price today is Bb=$100. 790. Calculate the NPV of project X. (Hint: Note that the interest rates in the economy may have changed. To solve this question, you will need to form a tracking portfolio of the project). Question 2: A lot is suitable for either six or nine condominium units.Assume: †¢ Risk free rate is 10% †¢ Per unit construction costs (now or next year): $100,000 for building with six units $110,000 for building with nine units †¢ Assume that construction does not take any time; i. e. , if we d ecide to build (either now or next year), we can do so and sell the condos immediately †¢ Current price of each unit is $140,000 †¢ Per year rental rate is $10,000 per unit (to be received at the end of the year) †¢ Next year, if market conditions are: Favorable, condos sell for $186,000 Unfavorable, condos sell for $116,000 a) Suppose we decide to build this year and sell immediately. Should we build six or nine units? What is the value of the lot given that we build this year? 6*(140-100)=240 9*(140-110)=360 build 9 units 2b) Suppose we decide to wait and make the construction decision next year. Calculate the value of the lot now. 2c) Suppose that as in part a, we decide to build today, but we do not sell immediately. Instead, we rent out the condos for a year, and sell them next year. How does the value of the lot change relative to your answer in part a?Please answer without doing any calculations. Question 3: A gold mine will produce all of its output two years from now. The mine has a reserve of 100 pounds of gold. The gold can be extracted at no cost and sold in year 2. We have the following data: †¢ The two-year forward price of gold is $10,000 per pound today. †¢ In year 2, gold price will be either $14,000 per pound, or $8,000 per pound. †¢ The one-year risk-free rate is 10%. The risk-free rate will remain at 10% next year too. 3c) Now suppose that there is some uncertainty about the reserves of the mine.The mine’s reserves are either 100 pounds or zero, with each outcome equally likely. In year 1, we will learn whether the reserves are 100 pounds or zero. We receive an offer today for the mine that is conditional on the reserves. The bidder offers $1. 1 million if reserves prove to be 100 pounds, but only $55,000 if the reserve turns out to be zero. The offer is valid for two years. In either case, the payment is to be received in year 2 if the offer is accepted. What is the value of the mine today? Question 4: A diversified firm consists of two divisions, industrial equipment and beer roduction. A year from now, the industrial equipment division will produce either $150 if the economy is in expansion, or $50 if the economy is in a recession. The beer division will make $30 if the economy is in expansion, but $170 if the economy is in recession. Each state of the economy is equally likely. The firm has outstanding bonds with face value $120 to be repaid a year from now, and 100 outstanding shares. Assume that the risk-free rate is zero, all investors are risk-neutral, there are no taxes, and no bankruptcy costs. a) What is the current market value of the debt? What is the current share price? 4b) Now suppose that the firm decides to sell the beer division, and pay the proceeds to its shareholders as a dividend. How much will the beer division sell for? Immediately after this decision is announced, but before the actual sale and the dividend takes place, what is the market value of the bond s? What is the per share price? 4c) Suppose now that rather than directly selling the beer division, the firm spins it off.Specifically, for each outstanding share of the original company, one new share representing an ownership claim in the newly created beer firm is issued and is given to shareholders. The new beer company assumes half of the face value of the outstanding debt. After the spin-off, the original shares keep trading (now representing a claim only on the industrial equipment business), while the newly issued beer shares start trading separately. Immediately after this spin-off takes place, what is the market value of the debt of the industrial equipments firm?What is the market value of the debt of the beer production firm? What are the per share prices of each company? 4d) Show that the Modigliani-Miller Proposition holds, i. e. , that the total firm value is independent of the capital structure decisions of the firm in parts a, b, and c. Question 5: Hollifield Inc. has a current market value of $10,000,000, which is composed of $3,000,000 perpetual risk-free debt and $7,000,000 equity with 500,000 shares outstanding. Hollifield plans to announce that it will issue an additional $2,000,000 of perpetual bonds (also risk-free) and use these funds to repurchase equity.The bonds will have a 6-percent coupon rate, which is the risk-free rate. After the sale of the bonds and the share repurchase, Hollifield will maintain the new capital structure indefinitely. The corporate tax rate for Hollifield is 40% and there are no personal taxes. 5a) What will the stock price be immediately after Hollifield announces its plan to issue bonds and repurchase equity? What will the total market value of the firm's equity be immediately after Hollifield announces its plan to issue bonds and repurchase equity? 5b) How many shares will Hollifield repurchase?What will be the market value of Hollifield's equity after the new bond is issued and the shares are repurchased ? 5c) Suppose that after the firm announces its intention to recapitalize but before the pricing and the issuance of the new bond take place, unexpectedly, the president announces that corporate taxation will be immediately removed. Find the effect on the stock price and on the price of the current debt right after the president’s announcement is made. (Note: Assume that removal of taxes is permanent and has no other effects on the firm’s investment policy or in the economy). ———————– [pic]

What Is Criminal Justice

A crime is committed when a person has violated the law by the state, federal government and local jurisdiction system and cannot be justified. Crime can be categorized in several types of ways; felonies, misdemeanors, offenses, treason and espionage and inchoate offenses. Felonies are considered to be major crimes which could cost an offender jail time, probation and confiscated property. The two most common models of how society determines whether a crime has been committed are criminal law and criminal justice. Criminal law relates to crime and punishment.In contrast, criminal justice focus is geared towards the right and wrong doing in situations. There is no separation between social and criminal justice because justice is portrayed by our nation’s criminal court. The law is a set of guidelines that has been applied through public establishment to regulate behavior wherever possible. Criminal law has two essential parts which are substantive criminal law that identifies c rimes and punishment the offender may face and procedural law is a method use to enforce substantive law.The government structure that applies to the criminal justice system is connected by the federal, state and local level. The government has three branches to help avert and manage crime the legislature, judiciary and the executive. The legislature division determines what is right and wrong and how congress passes laws. The executive branch enforces the law and judiciary system interprets the law. Criminological theory is an explanation of the causes of crime and how it is connected within the criminal justice system.Understanding the criminal is significant to first understand how civilization thinks and determine what acts are considering a crime. A thought based on classical and neoclassical of criminology is a choice theory. Conscious choices created by choice theory are a basic belief of criminality. To understand choice theory, it is important to first address the basic ass umptions use by classical theorist.Schmalleger (2009) stated, â€Å"Crime is caused by the individual exercise of free will. Human beings are fundamentally rational, and most human behavior is the result of free will coupled with rational choice† (pp. 83-84). Early theorist of the classical school believed that pain and pleasure were the dominate traits that governed human behavior. These early rational were replaced with a more modern rational choice theory. Scott (2000) stated, â€Å"What distinguishes ational choice theory form other forms of theory is that it denies the existence of any kinds of action other than purely rational and calculative. All social action can be seen as rationally motivated, as instrumental actions, however much it may appear to be irrational or non-rational† (p. 2). The concept of personal choice is rooted in the analysis of human behavior developed by Ceasar Beccaria and Jeremy Bentham. Bentham essentially said that an individual would co mmit a crime as long as the reward outweighed the consequences.